Gaming Ballistic started as a blog in late 2012, and then became a company in its own right in October 2016, as the company formally launched its first product, Dungeon Grappling.

This year, 2018, marks the second full year of the company’s operation. It still has but one person doing all of the administrative work: me. During 2018, Gaming Ballistic existed as a vehicle to deliver Douglas’ game ideas, but that will change in 2019.

Gaming Ballistic is a producer of games and entertainment.

2017 Recap and Goals for 2018

In 2017, Gaming Ballistic posted a nearly $20,000 loss. This was mostly expected, since I made big investments in 2017 in Dragon Heresy, and my product focus was on small releases.

My stated goals for 2018 were

  • Release Dragon Heresy
  • Increase revenue and marketing reach
  • Write “The Hunted Lands,” a mini-setting for the DH Intro Set
  • Attend at least two conventions, in Iceland and Wisconsin
  • Make and Sell more shields
  • Five unannounced secret projects
  • Increase blogging of new content
  • Move Venture Beyond ahead

That was a tall order. How did I do?

2018 Executive Summary

To hit the highlights:

  • Gaming Ballistic increased revenue by over 450% in 2018 over 2017!
  • I still lost about $6,000 overall; I know where the losses were, and they’re understandable and OK for a company starting out
  • 2019 has over 15 products queued up, including one in Kickstarter right now, and could be amazing
  • Dragon Heresy, Hall of Judgment, and Lost Hall of Tyr (2nd Edition) are all gorgeous
  • I have launched and delivered five Kickstarters either early or on time

The High Points

Gaming Ballistic, oddly enough, makes games. Roleplaying games, to be precise. Ultimately, making and selling such things are why GB exists.

Fortunately, this year I managed to get three products into the launch tube.

Dragon Heresy

The big goal after 2017 was to hack down my monumental manuscript for the Dragon Heresy RPG into a single book. I got this done, Kickstarted it, and the project went very well. I did not blow the doors off the house and attract 1,000 backers and $100,000 . . . but I did, at literally the last few minutes of the campaign, smash through the $16,000 stretch goal that got me an offset print run! As a result, I managed to print 1,500 copies of what is one of the best-looking games I’ve handled. Most people who see it comment very favorably on its production values. That was a well-run campaign, and I spared no expense in getting the book done.

Dungeon Fantasy RPG License!

The really big news for 2018 was that Gaming Ballistic was granted a license to convert Lost Hall of Tyr, a 64-page adventure for 5e, into Hall of Judgment, a mildly de-Norsed adventure for the Dungeon Fantasy RPG. The project went incredibly well, crushing my prior record for number of backers, and making very nearly as much money (short by $1000) as the far more expensive Dragon Heresy. This one was, and remains, profitable, and it has been very well reviewed.

This went very well. Very well. It went so well that as Sean noted in his foreword to the upcoming Citadel at Norðvorn, it changed the course of SJG’s intent for the Dungeon Fantasy RPG, and landed me three additional projects to boot.

GameHole Con

I also hit my first convention since GenCon in 2017. I ran Hall of Judgment twice, played games with Matt Finch, and Steve Jackson, when I asked how Gaming Ballistic could work more with SJG, said “Write for The Fantasy Trip.”

More on that later. I missed out on a booth there for 2019, but I’ll be going back.

Shields and Weapons

The viking shields were a case study in research and improvement. I sold six to eight shields in 2018, including during my Kickstarters. Mostly, in fact, during the Dragon Heresy Kickstarter. But I also made a lot of investment in time and experimentation, eventually producing a pretty darn awesome hide faced-and-backed shield that even my picky Viking Martial Arts instructor approved for use in class. The pure satisfaction of making these right is a joy to me.

I also dabbled in making wooden wasters – practice swords – for class. These were not for sale (yet), but they were a big hit. As soon as I get a breather I’ll be making a bunch more of these for my Asfolk classmates.

Lost Hall of Tyr (2nd Edition)

This is cheating a bit, but I launched and funded a third Kickstarter in December 2018. While financially, it did not meet the goals I set for it mentally, even if I couldn’t fund an offset print run, the book that came from the campaign is beautiful. Glynn did a remarkable job with the maps. All 1st Edition backers got the upgraded PDF for free, as promised.

It was also my first chance to test out the dual-print-run strategy I’d concocted to beat international shipping. Thus far, it’s going well. I’ll tell you more in a month.

Kickstarter Delivery

Not to put too fine a point on it, but as of the end of 2018, all of GB’s Kickstarters were delivered on time or early. People are saying nice things about me in that regard.

Off Target: Challenges and Missteps

Each year brings opportunities for improvement, and some missed steps.

Goals Not Met

The big stuff that I feel I didn’t do well is increase my blogging of new content, really extend my marketing reach, and move Venture Beyond along.

Companies live and die by the number of folks they can draw into their products. I’ve got some great stuff on offer, but my mailing list and ability to attract new customers was not what it needed to be by the end of the year.

Lost Hall of Tyr Goes Thud

I took a hard look at my prior Kickstarters for Dragon Heresy, Dungeon Grappling, and the original Lost Hall. I identified over 200 people that had backed Dragon Heresy but not the original Lost Hall. Then there were a bunch more that had backed Lost Hall in PDF only, and still more that had only gone for Dungeon Grappling. I figured I could hit the $6,000 softcover, lay-flat binding easy. The only real question was if we could scare up the 300 backers at $25 each (ish) to hit the hardcover printing.

Well, apparently the real question was something else. Roughly 131 folks, which is about 1/3 of the number that backed Dragon Heresy, came on board. We got a great digital print run (and I discovered a great domestic short-run printer to deliver it domestically).

But LHoT2e was a great example of coming back down to earth. I missed the market on this really, really badly.

Burnout

I launched Hall of Judgment the day after the PDF for Dragon Heresy went to the printers. I delivered both on time or early. Then I launched Lost Hall of Tyr 2e, thinking I’d step up my volume game, and it fell pretty flat. Sales of Dragon Heresy seemed lukewarm at best.

I really considered just hanging it up at that point. But then I got word from SJG that they were giving me a pretty awesome license to write TFT projects, and of course I had Nordvorn and two more projects in the hopper . . . So I committed to going full throttle in 2019.

2018 Financial Summary

Gaming Ballistic overall was not profitable in 2018, losing about $6,250 over the year.

Let me tell you why this is a tremendously good thing.

Revenue: Over 450% Improvement

First up: GB took in over $41,000 in sales and other income in 2018, more than 5.5x the prior year.

Actually, that’s pretty much it. I had tremendous revenue growth this year. New goal to beat! The good news/bad news is that I’ve got something like 1,200 copies of Dragon Heresy left to sell. Every single sale goes right to profit; they’re sunk costs at this point. One good review in the right place, and those can move quickly. Good potential here, but my watchword was revenue for 2018, and I hit that mark.

Costs: 85% Increase

My costs went up too, but much of that was in buying books. It took nearly $19,000 to bring Dragon Heresy home (and nearly 2/3 of that was printing the thing and getting it to the USA, and shipping it to backers).

I also spent nearly $2,000 in 2018 on Lost Hall 2e, and the maybe $5,000 to $6,000 in revenue that came from Kickstarter and Backerkit hasn’t come in yet. So 2019 is already looking nice.

Places to improve: I dropped a lot of money on raw materials for shields, backing other folks’ Kickstarters, and I spent quite a bit setting myself up with a computer worthy of graphic design and layout.

Adobe is still bloody expensive ($660 per year!) and I am strongly considering a move to Affinity Publisher and Photo. One-time fees for the win.

Net: Still Lost Money

A company’s business is to make money doing cool stuff. I lost money doing cool stuff, but I lost a LOT less, maybe 3x, than the prior year.

In My Sights: 2019 Goals

Well, if 2018 was the year of revenue, 2019 needs to be the year of profit and growth.

I’m going to be brief here.

  • I’ve got three Dungeon Fantasy RPG products in queue. The Citadel at Nordvorn is in Kickstarter right now, and 92% funded with two weeks to go.
  • The Dragons of Rosgarth, by Kyle Norton, and Forest’s End, by Merlin Avery will come out later this year. Both are more traditional adventures, and both will Kickstart
  • Fantastic Dungeon Grappling, a short independent take on the 4-page rules from Hall of Judgment, is nearly done. That one won’t go to Kickstarter, mostly because of bandwidth!
  • I have a licence to produce a minimum of 10 short adventures for The Fantasy Trip. David Pulver and Christopher R. Rice are hard at work, having completed one each and closing in on the second. That will Kickstart in April, and hopefully begin a series of once-a-month releases. We’ll see how the first KS goes, though
  • James Spahn is writing a viking-flavored OSR adventure for me. I can’t wait to see it.
  • I still need to do more original content publishing on my blog
  • I need to be profitable in 2019

That’s it. 2018 was much improved from 2017 . . . and 2019 could be amazing.

Two Great Days: Time to share!

Two days ago was good. Yesterday was even better! The Citadel at Nordvorn is pushing 80% funding with just shy of three weeks to go (the midpoint of the campaign is Thursday March 7), and we’re building off of momentum from the very exciting Dungeon Fantasy Monsters 2, which includes a reprint of the boxed set. It’s time to share it widely to bring in even more people. Show that SJG and Gaming Ballistic are providing well-produced support for the boxed set: it’s something that was asked for, so let folks know it’s available!

We added over $1,000 yesterday alone. We are now close to 80% funded. We have nearly 230 folks following the campaign who have not yet pledged – that number keeps growing! – and it represents enough to crush the first stretch goal and put us in reach of the second.

So let’s borrow a page from The Dungeon Fantasy Monsters 2 and Boxed Set reprint Kickstarter.

  • Jump over to this thread on rpg.net, and let folks know about Citadel (the new set discussion starts on p. 88). Tell them about Hall of Judgment, if you have it or have played it, or point them to reviews if you haven’t.
  • Share this Facebook or this tweet. The more folks see it, the more attention, and the more backers we can get. This has knock-on effects! More than one site, like Kicktraq, uses the number of comments and the general buzz about a project to decide how to feature it.
  • Do the same thing for the Boxed Set. I can’t stress this enough: without the Boxed Set and continued interest and support from both backers and Steve Jackson Games, there’s no product line for me to support. Share play stories. Talk to your local game stores this weekend. Both the Boxed Set and Nordvorn have retail levels where you can get more than one copy of the game at a significant discount.

Let’s keep this going!

Status and Trajectory

Today we passed $8,667, which marks the two-thirds of the way in the Citadel at Nordvorn’s campaign funding. We hit that before the official midpoint of the campaign, which is this Thursday, March 7.

We are, of course, not funded until we’re funded: Kickstarter is all or nothing. We’ve got about 200 folks who are following the campaign who have not yet pledged; we’ll need about 70% of such folks to come in at the campaign average to hit the basic funding goal. Most projections suggest we’ll make it, but it’ll be close: maybe $14,500 to $16,000 (of coruse, $16K is the first stretch goal for a 112-page book, so that number has real meaning).

Bookmarks Added

As you probably saw, I added some bookmarks to support the Fantastic Dungeon Grappling rules found in Hall of Judgment, which are also tuned to some FDG tweaks found in this blog post. If the license comes through as it should, both the bookmarks and the stand-alone grappling will be available in print and PDF before this Kickstarter ends.

I’ve definitely got the source for the bookmarks nailed down in the USA, and pretty sure I’ve got that licked in the rest-of-world case too.

Dungeon Fantasy Monsters 2/Boxed Set Reprint

For those that missed it, tomorrow will see the launch of the Kickstarter for Dungeon Fantasy Monsters 2. If it funds, it will also see a reprint of the Dungeon Fantasy RPG boxed set.

For what it’s worth, I feel this is an opportunity. If you’ve read Sean’s foreword, Hall of Judgment played no small part in re-kindling SJG interest in this product line. I’m going to back the campaign, even though I’ve already got two of the boxed sets.

I hope folks will fund that campaign and this one. I have this setting, and two straight-up adventures in development to support the Dungeon Fantasy RPG. For those for whom Norse-based adventure settings are ho-hum, success with these allows me to branch out into other things with other authors. I’m not planning on only doing Viking stuff, however appropriate that is for a Minnesota native!

With luck, awareness of the Boxed Set/Monsters Book will stimulate awareness and interest in Hall of Judgment and Citadel at Nordvorn as well!

New Reward Level: Viking Raider

With that in mind, if you missed the Kickstarter for Hall of Judgment, and want to string the two books together into a campaign, a new reward level has been added!

Hall of Judgment is a very pretty book, and a great example of what you’ll get with Citadel as well.

Still on the fence? Read these two reviews: one by Octopus Carnival, the other by the Blind Mapmaker, with my commentary on the review (which I thought positive and fair) on my blog here.

That’s all for now! Hopefully my next post will have some exciting developments in writing (closing in on being done) and the cover art!

I’m going to be on two more shows in the next two days!

RPG Coast to Coast

I will be one of the hosts tonight at the RPG Coast to Coast at 9:00pmEST//8:00pmCST//7:00pmMST//6:00pmPST.

Topics for tonight include discussing Longevity of D&D, Art not the Artist, How Best to Promote your Product, and whatever else strikes our fancy.

It’s going to be held in the Tenkar’s Tavern Discord chat.

How do I get to The Tavern Discord? Follow these Steps:

  • Step 1.) Go here https://discordapp.com/download
  • Step 2.) Click which is best for you Windows, Mac, Android, IOS, or Linux and download it.
  • Step 3.) Once it has finished downloading click the + button surrounded by a dotted circle on the left hand side
  • Step 4.) Click the Join a Server button and copy and paste this into it https://discord.gg/GaXW2TX

Being Stalked by Matt Finch

OK, not really. I reached out to him. 🙂

Even so, we will be chatting on his D&D Neighborhood channel at 6pm Central time, Saturday Feb 23. We always have fun.

Morning! As we head into what will be a heavy writing weekend for me on Citadel at Norðvorn, I wanted to leave you with two podcasts.

Roleplay Rescue (Che Webster)

Che and I talk for about an hour, and cover gaming stuff both old and new.

Game Night on Geek Gab

I return to their show for the third time. We cover what’s gone on at Gaming Ballistic since HoJ, being nice to customers, and group stealth rolls . . . plus a bunch of Nordvorn sporadically through the show.

Thursday is GURPSDay, Valentine’s Day, and a great day for the Dungeon Fantasy RPG.

Dungeon Fantasy Monsters 2 was put on the “watch this space” calendar. SJG doesn’t do teasers – they’re either ready to rock, or they keep quiet. So look for this one.

Also, The Citadel at Nordvorn will go live on Kickstarter on Tuesday, Feb 19. Return to Nordlond about 250 miles east of Isfjall as the raven flies . . . and check out the Kickstarter preview.

In personal Gaming Ballistic News:

  1. The Lost Hall of Tyr proofs are on the way; I should get one from the US printer today even!
  2. The graphic design of Citadel got a major overhaul, and the Kickstarter is ready to go; it’s even approved by KS launch control.
  3. I posted a hoped-for publishing schedule for me in 2019.
  4. I received word from my authors on TFT projects that the first two (one from each) are over 75% completed for writing.
  5. I’ll be headed down to FNORDCon April 6-7, and running a table. Lots of Nordlond, maybe a preview of Citadel even, and several surprises

GURPSDay is starting its sixth – GURPSDay started in February 2013,  a year after I started Gaming Ballistic. Things have slowed down a bit, and I’ll be considering how to revitalize this weekly activity. I’d like to see an average of 100 posts here per week – one per blog, ish – so we’ll see what we can do to get creative juiced flowing.

If you just started a GURPS blog – and I know that some of you have – email me and get on the list! With the advent of the Dungeon Fantasy RPG, Powered by GURPS, there’s even more reason to write.

How? Two action items: post more, recruit more. It’s really that simple. More posters is more posts, and more interest in GURPS.

Below you can find the blog activity for the last week. There’s a whole lotta awesome GURPS going on. Read all the posts.

Not every blog posts about GURPS every week, but some are ridiculously prolific! The list is randomized, so different bloggers will be highlighted at the top of the post each week.

As always, if you’re interested in having your blog consolidated here, navigate over to The Instructions Page and drop me a line. Take special note of the RSS Settings Fix if you’re on WordPress.
Continue reading “ValenGURPSDay: GURPSDay Summary Feb 8, 2019 – Feb 14, 2019”

The next installment in the licensed adventures for the Dungeon Fantasy RPG is starting to really come together. Look for The Citadel at Nordvorn soon! I’ve got over 42,000 words written so far, and in super-dense text format (no art, only the barest of layout, and a very temporary background) I’m at 650 words per page and 66 pages. The usual with-art layout is 500-550 words per page, which means the final document would be something like 78-86 pages were it done.

Which it’s not.

A Mini-Setting for the Dungeon Fantasy RPG

In Hall of Judgment, I set up Isfjall as “Town,” where you buy and sell your stuff, and it served as a jumping-off point for the quest to find the titular Hall.

Nordvorn is going to be a bit different. Yes, there’s Town. And nice GMs will tell the players which that is. But there are many other potential settlements to explore, and all of those are very much not Town.

There will of course be monsters to fight, ruins to explore, and bandits to kill and take their stuff. There will also be a tapestry of personalities and culture to play in, and if you liked what you got with Isfjall for Hall of Judgment, well, you’re going to get a whole lot more of it with the Citadel at Nordvorn.

Bear in mind that everything about the presentation of this will probably change. The image is just a simple background of a castle done up in Photoshop; the real background and graphic design will be similar enough to Hall of Judgment that you will know they’re related, but different enough to set it apart.

But it’s much easier for me to pick apart words on a page than it is to stare at a screen, so I dumped it into layout and now I can see what’s going on.

Nordvorn Itself

Nordvorn itself, both the Citadel and Laegribaer, the lower town. I cannot wait to get an artist to detail this up. I’ve got a really crude sketch of the city and town in, well, PowerPoint.

I’ve also got notes on what braethralag (brotherhoods devoted to the same god) cluster where, temples, craft districts, etc. Note that the Citadel is not necessarily “Town,” and that betrayals, violence, and things that aren’t rest, study, and buying and selling stuff can happen there!

There are five inns in the city, and each is located and described. There’s a fun section on shopping (and shipping, for that matter), of course. Plus even more festivals, some familiar, some new:

Geitur Dag (October). A festival peculiar to Norðvörn—and peculiar in general, really—Goat Day. Each year, the Lower Town goes absolutely mad for goats. Goat costumes, fermented goat milk, goat races, head-butting competitions, and the animal husbandry competition to see which pair of goats will be dubbed Tanngrisnir and Tanngnjóstr (the goats that pull the Thunder God’s chariot) for the day. Alas for the winners, at the end of the day, they get eaten by the Hamar and Steðji of the Thunder God’s temple.

More than One Town

Two neighboring towns, one of which very much is “Town.” The other is Ainferill, and there’s . . . a lot going on there. Little of it good. Violence, betrayal, cult activity, and a tangled web of intrigue. Plus folks to kill and stuff to take. Good times.

This is a piece I commissioned a long time ago for Dragon Heresy . . . but from the moment I set it down, I knew it was going to be one of the plot points in Citadel at Nordvorn.

There’s also Longbru, which is home to a dwarf-made bridge that spans the Jotunnain river for over a mile (thus: Long Bridge), and the opposite end terminates at one of the few sallyports in Audreyn’s Wall. Naturally, Longbru hosts many adventures seeking glory in the Endalaus Forest . . . and can be considered “Town” as per Exploits!

Coming Soon

With the relationship web already written, and the nouns coming together (Places, People, Things), I’m hoping to get to the point where I feel comfortable launching a project in a few weeks. That will be the first of three Dungeon Fantasy RPG projects, all set in Nordlond, and all planned for PDF delivery, if not print, in 2019. I’ve got some finalization to do on another project first, but when that’s done, it’s all Citadel, all the time when it comes to writing.

Unlike many of my prior projects for the last bit of time, though, Nordvorn is going to feature virtually zero re-used art from prior books, unless it’s absolutely on point. So you’ll get to see the graphic design and maps and imagery take shape more or less at the same time as I do.

Stay tuned! I hope you will have as much fun exploring this, which is the beginning of an extended look at Nordlond, as I am having writing it.

Thursday is GURPSDay, and this one shows up on Friday. I swear, the first thing I’m doing when I finish writing Citadel is to try and implement my ideas around making this happen in a more automated fashion. More on that later.

I am busily writing The Citadel at Nordvorn, a mini-setting with far too much going on for its my own good, but it’s over 30,000 words and I will be doing a lot of writing for it in the next four days.

In personal Gaming Ballistic News:

  1. If you liked Hall of Judgment, and either also play or have friends that play Fifth Edition or Dragon Heresy, the Lost Hall of Tyr (2nd Edition) campaign closed having raised roughly the same amount of money as the 1st edition. That left us short of the offset print run stretch goal at $6,000 . . . but the Backerkit Phase is going very well, especially thanks to a few folks who ordered Viking-style shields! If you can show your D&D-playing friends the link, pitch it to your FLGS, it would go a long way. We’re something like $100-400 from that stretch goal, with two weeks left in the Backerkit phase. The more I can get product out there, the better stuff I can do for the Dungeon Fantasy RPG, as rising sales lift all boats.
  2. There’s been a lot happening “under the waterline” over at GB, and more will be revealed soon. I will say that several varieties of product, not written by me, are all simmering on the mid-stove. Some of these will really excite SJG fans!

GURPSDay is in its fifth year – GURPSDay started in February 2013,  a year after I started Gaming Ballistic. Things have slowed down a bit, and I’ll be considering how to revitalize this weekly activity. I’d like to see an average of 100 posts here per week – one per blog, ish – so we’ll see what we can do to get creative juiced flowing.

The Dungeon Fantasy RPG, Powered by GURPSIf you just started a GURPS blog – and I know that some of you have – email me and get on the list! With the advent of the Dungeon Fantasy RPG, Powered by GURPS, there’s even more reason to write.

How? Two action items: post more, recruit more. It’s really that simple. More posters is more posts, and more interest in GURPS.

Below you can find the blog activity for the last week. There’s a whole lotta awesome GURPS going on. Read all the posts.

Not every blog posts about GURPS every week, but some are ridiculously prolific! The list is randomized, so different bloggers will be highlighted at the top of the post each week.

As always, if you’re interested in having your blog consolidated here, navigate over to The Instructions Page and drop me a line. Take special note of the RSS Settings Fix if you’re on WordPress.

Continue reading “GURPSDay Summary January 11, 2019 – January 18, 2019”

Thursday is GURPSDay, and marks the first full week of 2019. It’s been a bit of a crazy week for me, as schedules are only now returning to normal after break (the kids are back in school) and trying to work out a good balance of writing and doing other things.

There are, however, things to do. I am busily writing The Citadel at Nordvorn, a mini-setting with far too much going on for its own good, for the Dungeon Fantasy RPG. This is the first of three works that will be published for that game in 2019. As noted in my brief post today: I’m having ridiculous fun writing it.

In personal Gaming Ballistic News:

  1. If you liked Hall of Judgment, and either also play or have friends that play Fifth Edition or Dragon Heresy, the Lost Hall of Tyr (2nd Edition) campaign closed having raised roughly the same amount of money as the 1st edition. That left us short of the offset print run stretch goal at $6,000 . . . but the Backerkit Phase is going very well, especially thanks to a few folks who ordered Viking-style shields! If you can show your D&D-playing friends the link, pitch it to your FLGS, it would go a long way. We’re something like $100-400 from that stretch goal, with two weeks left in the Backerkit phase. The more I can get product out there, the better stuff I can do for the Dungeon Fantasy RPG, as rising sales lift all boats.
  2. There’s been a lot happening “under the waterline” over at GB, and more will be revealed soon. I will say that several varieties of product, not written by me, are all simmering on the mid-stove. Some of these will really excite SJG fans!

GURPSDay is in its fifth year – GURPSDay started in February 2013,  a year after I started Gaming Ballistic. Things have slowed down a bit, and I’ll be considering how to revitalize this weekly activity. I’d like to see an average of 100 posts here per week – one per blog, ish – so we’ll see what we can do to get creative juiced flowing.

The Dungeon Fantasy RPG, Powered by GURPSIf you just started a GURPS blog – and I know that some of you have – email me and get on the list! With the advent of the Dungeon Fantasy RPG, Powered by GURPS, there’s even more reason to write.

How? Two action items: post more, recruit more. It’s really that simple. More posters is more posts, and more interest in GURPS.

Below you can find the blog activity for the last week. There’s a whole lotta awesome GURPS going on. Read all the posts.

Not every blog posts about GURPS every week, but some are ridiculously prolific! The list is randomized, so different bloggers will be highlighted at the top of the post each week.

As always, if you’re interested in having your blog consolidated here, navigate over to The Instructions Page and drop me a line. Take special note of the RSS Settings Fix if you’re on WordPress.

Continue reading “GURPSDay Summary January 4, 2019 – January 10, 2019”

There’s a lot going on here at Gaming Ballistic, and eight days into the New Year I find myself multitasking furiously. This is good. One of the things I’m working on is setting up international print-on-demand for Hall of Judgment.

One of the eternal frustrations of working as a US publisher is the difficulty – largely due to shipping – of serving cross-border customers. For whatever reason (and I’ve read several), it’s darn near prohibitively expensive to get books made in the USA out. This is especially irksome given that if for some reason I am able to afford an offset print run, which brings the cost per book down to levels that can survive a distribution channel profitably . . . I can’t effectively get the books OUT again.

Anyway, short version here. I really liked the production values of Hall of Judgment. It wasn’t sewn or lay-flat, but it was a nice perfect-bound book on 93# paper (140gsm).

I just approved the new cover for Hall of Judgment via Print-on-Demand from the same vendor (CPI Anthony Rowe). It’s going to be about 1mm thinner, but still printed on nice thick silk-coated paper stock. It’s also going to be print-on-demand out of the UK, and sent by Royal Mail. This is the best shipping arrangement I’ve found.

So if you order a book from me and you’re not in the USA, it’ll probably come from them, and we can avoid the extra $20-40 in shipping that comes when I send out of the USA.

Once it’s all finalized, I just received word that the title is now ready to print! As soon as I get an update on prices, I’ll change the shipping prices on my website for that product. But it’s a good step to getting product worldwide for less.